Most agencies hand you a report full of clicks and rankings. Ours opens with how many jobs you booked and what they were worth, because that is the only number that says whether the marketing paid for itself. That is what an Austin SEO company should be judged on, and it is how we built this one.
You have probably sat through one. Twelve pages of charts, a green arrow next to a word nobody searches for, plenty of talk about visibility. Nothing in it answers the question that matters. Did the invoice pay for itself?
That gap is why Lantana Digital exists. We are an Austin SEO company built for the trades that live or die by the phone ringing. Pest control, roofing, striping and concrete, plumbing, air conditioning, electrical and landscaping.
Visitors and rankings are signs you are heading the right way. Money in the door is the result.
Our job is to keep the two connected so you can see which dollars came back with friends.
Four services, each built to put qualified buyers in front of your sales process.
Fixing what is broken on your site and writing pages that answer what your customers type into Google. This is the slow one, and the one with the best margins, because a visit from the regular search results costs you nothing.
SEO services in AustinYour Google Business Profile, more reviews, a page for each town you serve, your details cleaned up everywhere they appear online. Local SEO is how you show up in the map results at the top of Google. If your customers search with a phone in hand, Austin local SEO is where your money goes furthest.
Local SEO servicesGoogle Ads, Local Services Ads, and ads on social platforms. Ads tell you in weeks what local SEO takes months to reveal, which makes them the fastest way to learn which services and towns are worth building around.
Paid media managementWe rebuild on WordPress when the current site is holding everything else back. Slow pages, thin service pages, and forms that land in an inbox nobody checks cap the return on everything else. Websites support the other work here, they are not something we sell on their own.
Website design and developmentWe set up tracking before we touch the marketing. A separate phone number for each source, so you know whether a call came from the map, the ads or the website. Every form fill labeled the same way. Where your scheduling software allows it, the value of the finished job gets matched back to whatever brought that customer in.
The numbers we agree on before the work starts are the ones the monthly report opens with. Leads, jobs booked and money in, each shown by where it came from. What every new customer cost to win. Rankings and visitor counts sit further down, where early signals belong.
This is harder than sending a rankings report. It is also the only version of Austin SEO that lets you make a real budget decision at renewal. We will tell you when something is not earning its keep, including something we recommended.
| Source | Leads | Booked | Revenue |
|---|---|---|---|
| Google Business Profile | 22 | 9 | $15,300 |
| Organic search | 17 | 6 | $11,400 |
| Local Services Ads | 14 | 5 | $8,900 |
| Google Ads | 11 | 3 | $6,200 |
| Total | 64 | 23 | $41,800 |
Most local service businesses should expect to spend $1,000 to $3,500 a month on SEO and local SEO, with one-off work like a site review or rebuild running $500 to $5,000. WebFX's 2026 research puts the national local SEO average at $500 to $3,000 a month, with small businesses most often near $1,000.
Five things move your number. How many towns you want to show up in. How many services you sell. How crowded your trade is, since roofing and air conditioning are brutal and smaller trades are not. What shape your website is in. Whether ads run alongside the local SEO work.
What an Austin SEO company charges sits across a wide band. Cheap usually means your work sits in a queue with fifty other accounts. Expensive is not automatically better. Ask for a list of exactly what gets done each month, and the numbers the work will be judged on. A proposal that cannot give you both is one you cannot price.
Plan on three to six months before rankings move in a way you can feel, and six to twelve before search brings in a real share of your calls. Local SEO often moves faster, sometimes inside sixty days, because the map results respond to things you control directly.
Months one through three are groundwork. Fixing the site, sorting out your Google profile, getting reviews coming in, writing the pages that were never there. Months three through six are where rankings and calls pull away from where they started. After that it builds on itself and each new page lands faster.
Ads are the shortcut and we use them that way. They produce real numbers in two to four weeks, which tells us where the slower local SEO work is worth doing, so it gets built on evidence instead of a guess.
No Austin SEO company can promise you a ranking or a number of leads by a certain date. Anyone who does is selling a number they do not control.
Plate 4 · Illustrative shape of growth. Not a forecast.
Google decides the map results on three things. How close you are to the person searching. How well your profile and website match what they typed. How well known and trusted you look across the rest of the internet. Our Austin local SEO plan is built around all three.
The November 2025 Local Search Ranking Factors survey, run by Whitespark and reported by BrightLocal, weighed the map results roughly like this: your Google Business Profile 32 percent, reviews 20 percent, your website 15 percent, visitor behavior 9 percent, links 8 percent, your details listed elsewhere 6 percent. Reviews climbed from 16 percent in 2023, which tells you where Google is heading.
| What Google weighs | Roughly how much | What we do about it |
|---|---|---|
| Your Google Business Profile | 32% | Correct categories, full service list, real photos tagged to your area, weekly posts, common questions answered |
| Your reviews | 20% | Automatic requests once a job is finished, and a reply to every review that reads like a person wrote it |
| Your website | 15% | A page per service, a page per town, pages linked to each other, and the background code that tells Google what each page is about |
| How people behave | 9% | Faster pages, clearer buttons, one-tap calling on phones |
| Links and listings | 14% | Local sponsorships, supplier and trade association listings, cleaning up your details in online directories |
Distance is the one nobody can buy. You show up easily near your own address and rarely in Georgetown if you sit in Buda. That is why town pages and ads matter for places the map will not reach.
Ask these before you hire an Austin SEO company, here or anywhere else.
Local SEO works best for businesses already doing steady trade that want more of it. You answer your phone. You could handle more jobs next quarter than you did this one. You know what a customer is worth, or you will work it out with us.
We are a poor fit in three situations. If you need leads this week and have no ad budget, local SEO is the wrong tool and we will say so. If nobody returns a call or form fill within the hour, more leads will not fix it. If you want rankings as a trophy, another Austin SEO company will make you happier.
We are a new firm, founded in 2026, without a decade of case studies to wave at you. What we offer instead is the work first, before money changes hands.
More about who we are
A free check of where you stand. We look at your site, your Google listing, your reviews and your three closest competitors. You get it in writing whether or not you hire us.
The math. What an average job is worth, how often you win the ones you quote, and therefore what a single new enquiry is worth. Every recommendation gets measured against that number.
Ninety-day plan. What gets done, who does it, when, and the numbers it will be judged on. You approve all of it before we build.
Build. Tracking goes in first, then the work.
Report. Monthly, opening with leads, jobs booked, and money in, each shown by where it came from.
Lantana Digital serves Austin and the surrounding metro: Round Rock, Cedar Park, Pflugerville, Georgetown, Leander, Kyle, Buda, San Marcos, Bee Cave, Lakeway, and Dripping Springs.
Which towns you chase is a decision, not a checkbox. A roofer in Leander and a pest control company in San Marcos need different pages, a different pace of reviews, different ads. Austin local SEO starts with the map.
We do that check before you commit to anything. You see what is broken, what it is costing you in missed calls, and what we would do in the first ninety days. Take the document to another agency if you want. A fair risk for us.
SEO puts you in front of people already searching for what you sell. Most of that traffic sits in the map results at the top of Google. For a local service business that is where the calls come from, which is why local SEO comes first.
Budget $1,000 to $3,500 a month for SEO and local SEO. Cheaper packages exist around $500 and larger agencies often start near $3,500. Your number depends on how many towns and services you cover and how crowded your trade is. Whatever the figure, ask what work sits behind it.
Three to six months before things move, six to twelve before search brings in a real share of your calls. Local SEO and Google Business Profile work can show up inside sixty days. Ads produce countable leads in two to four weeks.
Hiring makes sense once this is a full-time job and you can carry the salary. Below that you are asking an office manager to learn local SEO, reviews and ad platforms at once. An agency brings the tools, the benchmarks from other accounts, and someone whose only job is getting you found.
Yes, with a shift. AI tools pull from the same places that decide rankings, and local searches still end at maps, reviews and websites, because someone has to turn up at the house. Getting quoted by AI takes the same local SEO work: clear answers, a tidy site, a business that looks established.
You do. Your web address, your site, your Google listing, your ad accounts and all the tracking information. You can take every bit of it with you.
SEO gets you into the regular list of blue links. Local SEO gets you into the map results at the top, which depend mostly on your Google Business Profile, your reviews, and how close you are to the person searching. Local service businesses need both, and the map usually pays back faster.
Often both. Local Services Ads charge per enquiry rather than per click and sit at the top of the page for trades that qualify. In 2026 SearchLight Digital put the typical enquiry at roughly $39 for electricians, $51 for air conditioning and $57 for plumbers. Google Ads costs more but lets you control which services and areas you appear for. We test both and keep the cheaper one.
You do not need another agency telling you your visibility is up. You need to know which marketing produces booked jobs and which produces charts. Book a consult and we will check where you stand first, at no cost, so you can judge the thinking before the invoice.